What is PropStream?

If you’re a real estate professional working off of commissions, service fees, returns from flipping properties, or you’re building a real estate portfolio, there’s one thing that’s certain:

You need leads.

However, if you want your marketing efforts to translate to new clients and deals, the type of leads you choose is crucial. Many real estate professionals (investors, agents, property managers, etc.) invest in costly lead lists that are re-packaged and also sent to competitors. Not only does this eat into your budget and take-home pay, but you may also be wasting your time and energy marketing to leads that aren't worthwhile.

To continuously generate leads with a high likelihood of converting into new business, you need a reliable tool to help you understand your local market and uncover the most profitable opportunities.

We have two words for you: PropStream It!

But what is PropStream, exactly?

PropStream is the leading real estate lead generation software that uses AI-powered predictive datasets, advanced filtering capabilities, homeowner contact information,  intuitive marketing tools, and more to help real estate professionals find off-market leads and convert them into new clients or deals.

Our robust platform is ideal for real estate entrepreneurs of all types, including

• Investors
• Agents
• Brokers
• Property managers
• Mortgage lenders/loan originators
• Contractors
• Appraisers

But what exactly sets us apart from the competition and makes PropStream an essential tool to have in your belt as a real estate pro? In this post, we will cover the various features and benefits of our platform in depth.

Get More for Less: PropStream Significantly Outperforms the Competition, Here's Why...

PropStream offers the best value in the industry when you compare the price to the features and data volume. We offer in-depth property data for over 160 million properties across the United States. Updated daily, enhanced with predictive AI, and multi-sourced from both the MLS and public recordings, our data offers the most comprehensive overview of nearly any property.

In addition to having more data than any other provider, PropStream offers more filtering options to help you niche down and create the most specific lead lists imaginable—allowing you to locate new opportunities before your competitors.

However, PropStream doesn’t stop with the most impressive data. Our marketing tools far exceed other data providers (more on these later), offering options for mixing your marketing methods in one convenient location. It’s 2025—you probably don’t want to be limited to postcards or robocalls. With PropStream, you can take your marketing efforts to the next level without having to navigate between endless browser tabs or manage multiple subscriptions.

It’s simple. You wouldn’t pay more for less in any other aspect of your life, so why settle for less from your data provider?

Tap Into the Future of Real Estate: PropStream Intelligence™

Eliminate the guesswork—our AI-powered insights uncover hidden opportunities and identify leads that others overlook, giving you a competitive edge in any market.

AI is revolutionizing real estate, but many professionals are either not using it or are not maximizing its potential. PropStream empowers you with AI-driven predictive analytics and advanced data tools, enabling you to make smarter, more informed real estate decisions.

With PropStream Intelligence, you can now learn:

• Property condition (Disrepair to Luxury)
• Estimated wholesale values
• Foreclosure factor

Plus, other existing datasets are updated quicker than ever before!

For a full overview of PropStream Intelligence, visit this page.

Narrow Down an Exact Location With the Search Bar and Draw Tool

Whether you want to search a broader region or target a specific area, we have the location filtering options you need to find properties quickly.

Search properties by:

• City
• County
• Zip code
• APN (Assessor Parcel Number)
• Exact address
• Geo-location

Need a more specific location than listed above? Like a neighborhood, street, or even side of a street? Our Draw Tool allows you to customize your location search even further.

Use Advanced Filtering Capabilities to Find a Specific Niche

When it comes to finding the best real estate leads for your niche, understanding specific homeowner situations, mortgage information, home features, and more is crucial for narrowing down your results and finding the best prospects as quickly as possible.

Because of this, we offer 165 unique search filters and 20 Lead Lists to help you find the most exact demographics in just minutes.

With our Lead Lists, you can easily identify homeowners who may need to sell or who may be prime candidates for your services in situations like:

• Auctions
• Bank-Owned
• Bankruptcy
• Cash Buyers
• Divorce
• Failed Listings
• Flippers
• Free & Clear
• High Equity
• Liens
• On Market
• Pre-Foreclosures
• Pre-Probate
• Senior Owners
• Tax Delinquency
• Tired Landlords
• Upside Down
• Vacant
• Vacant Land
• Zombie Properties
• Upside Down

Once you’ve chosen a Lead List, you can stack additional filters relating to MLS Status, Property Characteristics, Mortgage Info, and more.

Explore Demographic Data

Knowing about the local residents of a market you work in is vital. With PropStream, you can study demographic data to uncover:

• Percentage of owners vs renters
• Housing type
• Average income and income brackets
• Household composition (e.g., the number of people per household)
• Total population by age group
• Highest education level achieved
• Commute (e.g., do residents typically drive, walk, bike, or take public transportation?)

When you perform market research either for a new investment venture or for a client, understanding the numbers regarding property sales, transaction history, etc., is only part of the puzzle. Having insight into the entire community can help you stand out with clients and make the most educated investment decisions!

For more information about PropStream’s demographic data and to read example scenarios of how you can use it, check out this article.

Search by Subdivisions

As a local real estate professional, you likely understand that there are certain subdivisions that attract homebuyers more than others.

With PropStream, you can easily search for off-market opportunities in the most desirable subdivisions. Whether you’re an agent helping a buyer find the home of their dreams or an investor on the hunt for your next long-term rental, searching by subdivision adds an extra layer to your ability to find the best opportunities in the least time.

Uncover Market Trends at a Glance With the Heat Map

Not all areas are the same regarding potential ROI (return on investment) for investors.

Whether investing in a rental property or selling a flip, you’ll want to ensure an area has profit potential before investing too much time into your property search.

Our Heat Maps make this process quick and easy. When you choose a region and apply the Heat Map, you can study trends for that region without having to click on each individual property. Essentially, the Heat Map offers a birds-eye view of factors like Estimated Property Values, MLS Stats, Price Growth, and Rental Values.

Easily Run Comparables Right in the Software

After you’ve uncovered a hot real estate market, you’ll want to ensure specific properties also yield potential before you begin building marketing lists or reaching out to leads.

While a property may seem like an excellent opportunity on paper, without having a true understanding of the property’s value, you risk investing in something that will offer little or no ROI. Or, in the worst-case scenario, you may end up losing money on the deal.

With PropStream in your back pocket, you can easily run comparables on a property to uncover an estimated value based on historical data for similar properties.

Pro Tip: By “similar” properties, we’re referring to properties with similar square footage, features, year built, properties in the same neighborhood, etc.

To help users get the most accurate estimated value, we offer the ability to run comps using public record data, MLS data, or both.

Estimate Renovations and Additions With the Rehab and ADU Calculators

Whether you’re a flipper, landlord, or another type of real estate professional who frequently needs to perform renovations that will directly impact your profit, our Rehab Calculator is a huge asset for getting accurate estimates quickly.

Before committing to a property or investing anything financially, the Rehab Calculator can help you determine if a property is a good investment. For example, if the cost to perform necessary renovations is higher than what you can expect in return or even causes you to break even, you can walk away from that property before contacting the owner.

To use the Rehab Calculator, choose an area you’d like to renovate, specific projects, material types, and more to get a complete estimate of what the full project will likely cost. This tool is conveniently available on the Property Details page for each property within the platform.

If you're considering adding an ADU (accessory dwelling unit) to a property, you can also use our ADU Calculator to determine the profit potential by factoring in the cost to build the ADU depending on your zip code, material quality, and other additional features (e.g., HVAC, laundry hookup). Use it the same way you would use the Rehab Calculator!

Create Your Own Custom Marketing/Lead Lists

Once you’ve performed the necessary property research, like analyzing a market, running comps, and estimating renovations, you can begin saving the best prospects to marketing lists.

Organize marketing lists by specific criteria like price, neighborhood, selling motivation, features, etc., to easily find your leads and reach out when you’re ready.

For one low monthly (or yearly for increased savings) cost, you can save up to 25,000+ leads per month based on the criteria of your choosing, putting the power of lead generation back in your hands. Not only is this method more cost-effective, but it also allows you to identify property/situational niches and customize your marketing campaigns.

Have Fresh Leads Sent to Your Inbox With Lead Automator

After identifying niches or demographics you want to pursue, you can stay updated when new leads matching those criteria appear in the platform with Lead Automator.

Lead Automator sends you updates via email about new leads you may want on your radar and leads you have saved that no longer match your designated criteria. Lead Automator won’t automatically remove any leads from your lists for you, it simply delivers relevant lead information to you so you can decide how to adjust your lists.

Pro Tip: When you use PropStream's Lead Automator, enjoy free skip tracing!

Obtain Homeowner Contact Information in Minutes With Skip Tracing

Creating solid lead lists is only the first step in landing a new client or deal. Once you know who you want to reach out to, you’ll need to collect their contact information.

To help with this, we offer a built-in skip-tracing service to help you collect contact information for entire lead lists in just minutes! No more scouring the internet for outdated phone numbers or scrubbing social media to try and find relevant email addresses.

With each skip trace, users will have their lists scrubbed at no additional charge to ensure contacts aren’t on the DNC (Do Not Call) List. If they’re on the DNC List, that will be marked right next to the contact information returned. Additionally, we don’t require any order minimums, and your results are conveniently organized in order of relevancy on your “Contacts” page within the platform.

Pro Tip: Want to see a full list of PropStream’s skip-tracing features? Check out this blog post!

Built-In Marketing Tools for Easy Outreach

After you’ve collected contact information, our platform makes outreach easy and convenient with built-in marketing tools.

With PropStream, you can:

• Create email campaigns directed toward specific marketing lists
• Send postcards (use our professionally-designed templates or start from scratch)
• Create a landing page to direct prospects to so they can learn more about you and your services.

When you can collect leads, save them, and reach out in one convenient location, it eliminates the need for multiple systems, saving you time, money, and energy in landing new clients and deals.

Work On-the-Go With PropStream Mobile

Busy real estate entrepreneurs don’t always have the luxury of working from an office or computer.

When you’re always on the hunt for new opportunities, you need a flexible way to keep track of them, whether you’re in the car, at home, or somewhere else.

Our PropStream mobile app allows users to enjoy many of the same features offered by the web application as well as some unique features available only to mobile, like:

• Using geo-location to identify nearby opportunities
• The ability to search by address
• Saving properties of interest to a marketing list
• Skip tracing
• Sending postcards
• Driving for Dollars (track/record your drives with specific search filters selected)

And more!

Get Your Entire Team Involved With Generating Leads and Researching Properties

Many real estate professionals work with a team, whether you’re a broker with a team of agents, an investor working with virtual assistants, or somewhere in between.

When it comes to generating the most leads in the least amount of time, you may need a little help from your teammates.

Our platform makes working as a team seamless, with the account holder able to add team members to the account for an additional monthly fee (scouts are free). The account holder can also set permissions so each team member has personalized access to the features and capabilities necessary for their role.

Continue Your Education With the PropStream Academy

No matter how long you’ve worked in the real estate industry, there is always more to learn.

At PropStream, we offer a free Academy to help you learn about various hot topics, like finding and generating new leads, direct marketing, and more. We have courses geared towards agents and investors, with our library always expanding to offer helpful information to new demographics.

Each course is self-paced and interactive, so you can learn on your own time with the help of fun videos, quizzes, and exercises to test your knowledge.

Some of our most popular courses are:

• 15 Minute Leads
• Introduction to Wholesaling
• Real Estate Directing Marketing 101

In addition to our courses, we offer Live Webinars and Webinar Replays, where our PropStream gurus go through step-by-step tutorials on how to use PropStream’s various features.

Stay Up-to-Date With New PropStream Features, Market Trends, and More

Staying on top of what’s happening in your current market is essential when you’re working in the real estate industry.

At PropStream, we’re always updating our social channels, blogs, and video library with new, relevant information to help you stay informed and ahead of the competition. While the Academy is an excellent place to brush up on your real estate knowledge, these platforms are the best place to do some additional learning while you wait for the next course release!

Customer Support is Here to Help

Whether you need guidance on a specific feature, dataset, questions about logging in, etc., our customer support team goes through a rigorous training process so they are prepared and ready to answer your most detailed questions.

To reach out to customer support:

• Make a phone call: (877) 204-9040
• Send an email: support@propstream.com
• Start a live chat in the application

Try PropStream for 7 Days Free

Adding a new software or tool to your belt can be a big commitment. Because we want you to try PropStream on for size before paying for a full subscription, we offer a 7-day free trial to help you understand why PropStream is the best solution for your real estate business.

Psst! To get the most out of your free trial, we recommend visiting our Getting Started page.