How to Build a Steady Pipeline of Divorce Leads Using Property Data

Disclaimer: PropStream does not offer legal advice. This article is for informational purposes only. Consult a legal professional before reaching out to divorce leads.

When a marriage ends, the shared mortgage often ends as well. This can be a challenging situation to be in. But for real estate investors, it’s also an opportunity to educate divorced homeowners on their selling options so that they can move on to their next chapter.

Plus, divorcees may be willing to sell at a discount if you offer a fast and easy transaction. Read on to learn more about divorce leads, how to find them, and what to expect when working with them.

Why Divorce Is a Powerful Motivated Seller Signal

Though divorce rates are on the decline, a substantial portion (40%) of today’s marriages are still expected to end in divorce. In other words, four in every ten marriages may end prematurely, often leading to the division of financial assets.

Owned homes, which are typically the most valuable asset for U.S. homeowners, also tend to be the most challenging to divide. After all, real estate is highly illiquid, and families may harbor emotional ties to their home.

At the same time, court-driven timelines, relocations, and divorcees’ desire to cut ties can all propel a sale forward. With a real estate data platform like PropStream, you can identify these opportunities early and responsibly to step in at just the right moment.

Also Read: Divorce Real Estate Leads: 5 Reasons They’re Beneficial for Agents

Find Leads Using PropStream’s Divorce Lead List

A divorce lead is any homeowner with a divorce filing. While this is public information, scouring through public records can be a very inefficient way to identify these leads.

Instead, you can quickly find divorce leads with PropStream’s dedicated divorce filter and Lead List. Users can simply apply the filter to their property search to find potential motivated sellers. PropStream has data on over 160 million homeowners nationwide and regularly updates it.

By identifying divorce leads with PropStream, you can reach out to them before they publicly list their properties for sale, reducing your competition.

Pro Tip: Start with divorce leads that show clear ownership and high equity since they tend to be the most likely to sell.

Apply Additional Filters to Increase Motivation

Of course, you don’t have to stop with the divorce search filter. You can add layers of filters to narrow your lead list to those with the most potential selling motivation. This can reduce wasted outreach and boost your conversion rates.

Here are some example searches to consider:

• Divorce Lead List + High Equity
• Divorce Lead List + Absentee Owner
• Divorce Lead List + Long Ownership
• Divorce Lead List + Vacant Property

Pro Tip: Save your filter combinations in PropStream to be notified about newly added divorce leads that meet your criteria.

Analyze Divorce Properties Before Outreach

Next, analyze divorce leads to ensure they truly represent a good opportunity.

For example, PropStream helps you run comps on properties to better understand a home’s value and what you could realistically offer for it. Additionally, the platform lets you review a property’s ownership history, liens, and mortgage details.

By learning all you can about a divorce lead and their property upfront, you can have a more informed and respectful conversation with them. Plus, it helps you weed out unrealistic deals and avoid pursuing dead ends.

Approach Divorce Leads With Empathy and Professionalism

Once you’ve identified and analyzed divorce leads, it’s time to contact them. However, you must be careful to avoid aggressive sales tactics and an insensitive tone. After all, going through a divorce can be a highly emotional experience and warrants the utmost sensitivity as a result.

When contacting divorce leads, express empathy and position yourself as a problem solver, not just someone trying to score a deal. This means actively listening, avoiding assumptions, and offering flexible selling options that meet the homeowner’s needs.

A calm, empathetic approach, paired with data, can build more trust than urgency-driven scripts.

Build a Consistent Deal Pipeline Using Divorce Leads

Over time, a consistent stream of divorce leads can help grow your business. But it requires a repeatable system for identifying, assessing, contacting, and nurturing them.

Fortunately, PropStream can help. First, our dedicated Divorce Lead List can help you identify divorce leads. Then you can analyze individual leads and their properties with our property and ownership data. From there, you can skip-trace divorced homeowners’ contact information, launch an email or postcard marketing campaign, and follow up through saved lead lists.

Prefer to talk over the phone? Export your divorce lead list to BatchDialer to launch a cold calling campaign. Whatever you do, approach every divorce lead with empathy and tact.

Finally, remember that combining divorce leads with other motivated seller lists can create a more balanced, higher-converting lead pipeline.

Also Read: The Ultimate Guide To Using BatchDialer

Find Your Next Divorce Lead with PropStream Today

Working with divorce leads isn’t just about scoring great deals. It’s about helping homeowners in a tough situation find a clear exit path. But first, you need to know where to find them.

Instead of guessing, use PropStream’s Divorce Lead List to quickly find, filter, and analyze divorce-related opportunities, while approaching every lead with professionalism.

*PropStream engages an independent third party to perform skip-tracing.