Real Estate Agents

Real estate lead generation is the process of finding and attracting potential clients interested in buying, selling, or investing in property. For agents, this often involves combining online strategies, networking, and software tools like PropStream to consistently build a pipeline of qualified leads.

The best way to get real estate leads is to combine data-driven tools with consistent marketing. Many agents find success using real estate lead generation software like PropStream, which offers access to 160M+ property records, off-market leads, and built-in marketing solutions.

New real estate agents can start by farming locally and focusing on affordable, targeted strategies, such as door knocking, referrals, and digital marketing. Using PropStream helps level the playing field by giving new agents access to high-quality, off-market real estate leads and skip tracing to connect with owners directly.

Off-market real estate leads are properties that are not listed on the MLS but may still be available for sale. These include pre-foreclosures, vacant homes, tax-delinquent properties, and more. PropStream provides off-market leads nationwide, helping agents discover opportunities before competitors.

Real estate lead generation software streamlines the process of finding, managing, and converting prospects. PropStream, for example, allows agents to filter by 165+ property and owner criteria, skip trace contacts, run comps, and launch direct marketing campaigns, all from one platform.

The best leads depend on your niche. For listing agents, motivated sellers such as pre-foreclosures or tax-delinquent owners are highly valuable. For buyer’s agents, contacting absentee owners or cash buyers may be more effective. PropStream makes it easy to customize lead lists to match your business goals.

Agents can generate leads online through paid ads, social media campaigns, landing pages, and SEO-driven content. PropStream supports online strategies by providing detailed property and homeowner data you can use to target digital ads and email campaigns more effectively.

Proven strategies include networking, hosting open houses, running local ads, and leveraging data platforms. PropStream allows agents to implement lead generation strategies like list building, direct mail, and email campaigns to connect with motivated sellers or buyers.

PropStream gives agents a competitive edge by offering nationwide access to property data, off-market leads, and built-in marketing tools. Instead of juggling multiple platforms, agents can generate, research, and contact leads in one place, saving time and improving conversion rates.

The cost of real estate leads varies by source. Purchased leads from third-party marketplaces can be expensive and highly competitive. PropStream offers an affordable alternative, where agents can generate unlimited, exclusive leads from public records and marketing campaigns they control at a fraction of the cost.