12.17.2025 PropStream
Disclaimer: This article is for educational purposes only and does not provide legal, financial, or investment advice. Real estate laws and practices are subject to change; therefore, readers are advised to review the current Florida guidelines or consult a qualified professional before making any decisions.
Florida has long been one of the most popular states in the U.S. for people to live, work, and retire. With warm weather, no state income tax, and a diverse job market, it continues to attract new residents year after year.
That growth accelerated after 2020, when remote work gave people more freedom to relocate. According to recent migration data, more than 600,000 people moved to Florida from other states in 2023 alone, keeping Florida ranked first in the nation for net domestic migration. Today, Florida remains the third most populous state, behind only California and Texas.
As more people continue to move into the Sunshine State, demand for housing remains strong. While home prices surged rapidly in recent years, values have continued to grow at a steadier pace. This sustained demand has made real estate wholesaling in Florida an attractive option for investors seeking to participate in the market without undertaking renovations or long-term property ownership.
What Is Real Estate Wholesaling?
Wholesaling real estate is a strategy that involves helping connect a motivated homeowner with a buyer, typically an investor. Instead of buying the home to live in or renovate, the wholesaler focuses on finding opportunities and matching them with the right buyer.
In simple terms, a wholesaler:
- Finds an off-market property owner who wants to sell
- Gets the property under agreement
- Passes the deal to a buyer who wants to purchase it
Pro Tip: If you’re new to the process, signing up for PropStream Academy’s free Introduction to Wholesaling course is a great way to build confidence and understand the basics before tackling your first deal.
Is Wholesaling Real Estate Legal in Florida?
Real estate wholesaling is commonly practiced in Florida and is generally permitted when handled properly. Many investors use well-known deal structures that are widely used across the state.
Rules can vary based on how a deal is structured, so investors need to follow current Florida guidelines and standard real estate practices when wholesaling.
Common Wholesaling Deal Types
Contract Assignment
This is the most common approach. The wholesaler agrees to purchase a property and then transfers that agreement to a buyer before closing. The wholesaler does not personally buy the home.
Buy-Sell Agreement
In this case, the wholesaler purchases the property and later resells it. This can be useful when a buyer needs more time to prepare funds.
Double Closing
In a double closing deal, the wholesaler buys the property and then sells it to another buyer shortly after. This allows both transactions to happen separately and quickly.
Florida wholesalers commonly use these approaches and are part of how the business operates across the state.
Disclaimer: PropStream does not offer legal advice. This information is based on posted legislation regarding wholesaling in Florida and is subject to change. We recommend consulting with a legal professional before making any wholesaling decisions.
Getting Started With Wholesaling in Florida
At its core, wholesaling in Florida is about one simple goal: connecting the right property with the right buyer. Instead of fixing homes or holding them long term, wholesalers focus on finding opportunities and helping deals move forward efficiently.
Start With Buyers First
It may feel backwards, but finding buyers early is important. Having buyers lined up helps ensure that once you find a good opportunity, the deal can move forward smoothly.
Finding Properties
Some properties show clear signs of physical wear, but others may have challenges that are not visible from the outside. This is where property data becomes helpful.
Platforms like PropStream allow investors to research both on-market and off-market properties using filters such as ownership details, property history, and local market trends. This makes it easier to spot potential opportunities without relying only on guesswork or driving through neighborhoods.
Related read: How to Find Investment Properties: A Complete Guide
Organizing Your Business
Many wholesalers choose to operate through a business entity to keep their investment activity organized. This can help separate personal finances from business activity as the operation grows.
Talking to Homeowners and Buyers Through Outreach
Clear and respectful communication is key. Homeowners may be dealing with stress or uncertainty, so keeping conversations professional and straightforward goes a long way in alleviating their concerns. The same applies when explaining opportunities to buyers.
To support outreach efforts, many investors utilize calling tools like BatchDialer, which offer local presence dialing, displaying a local phone number when making calls. This can help improve answer rates while supporting outreach workflows designed to align with TCPA guidelines. When paired with PropStream’s built-in marketing tools, such as real estate postcards and email campaigns, investors can stay organized, follow up consistently, and maintain ongoing contact with potential sellers and buyers.
Also Read: How Wholesalers Use BatchDialer to Scale Outreach
How to Find Cash Buyers in Florida
Cash buyers are a big part of wholesaling. Here are a few common ways to find them:
- Local real estate investor meetups
- Online real estate groups and forums
- Referrals from real estate professionals
- Property data platforms
With PropStream’s Cash Buyers filter, investors can identify buyers who have purchased properties with cash in the past and create a cash buyers list in an instant. Reviewing ownership records and transaction history helps highlight active investors, making it easier to focus on serious buyers rather than one-time purchasers. Check out the video below to learn more.
Do You Need a License to Wholesale in Florida?
A real estate license is not required to wholesale in Florida. However, there are limits on what unlicensed individuals can do, especially around how properties are marketed.
Some wholesalers opt to obtain a license for added flexibility, while others continue to operate without a license, using commonly accepted transaction methods. Many successful wholesalers operate in both ways.
Disclaimer: This information is provided for general educational purposes only and is not intended as legal or licensing advice. Real estate rules and requirements are subject to change, so investors should review the current Florida guidelines before proceeding.
Staying Compliant While Wholesaling in Florida
Florida wholesalers typically stay within guidelines by:
- Using clear contracts
- Working with known buyers
- Keeping marketing focused on their agreements rather than acting as agents
Most wholesalers rely heavily on their networks and repeat buyers, which aligns naturally with how the business works.
Related read: What Should a Wholesale Real Estate Contract Include?
Why Florida Remains a Strong Market for Wholesalers
Florida’s recent population growth helps explain why housing demand remains strong across many parts of the state. Growth is no longer limited to major cities, with smaller and mid-sized metro areas like The Villages-Wildwood, Lakeland-Winter Haven, Ocala, and Port St. Lucie seeing steady increases in residents.
For wholesalers, understanding where people are moving and which markets are experiencing growth is crucial. Tools like PropStream can help investors review population trends, property data, and buyer activity in these growing areas, making it easier to focus on markets where demand is active and opportunities are more consistent.
Together, Florida’s continued growth and access to reliable market insights support its position as one of the most active states for real estate wholesaling.
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