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Nov 22, 2023 PropStream

7 Holiday Client Appreciation Ideas for Real Estate Agents

The holidays are a time when business often slows down for agents, presenting a golden opportunity to not only reflect on the year's successes but also to cultivate stronger client relationships for the year ahead.

During these quieter periods, it's a great time to reach out to clients, express genuine gratitude for their continued support, and set the stage for new business in the upcoming year. Real estate is all about making connections and establishing yourself as a valuable community member—what better time than the holidays to infuse a festive spin into your networking efforts?

This blog will cover seven ways real estate agents can go the extra mile in showing client appreciation and fostering a sense of gratitude among their past clients, solidifying their position as trusted partners in the real estate journey.


1. Send Out Festive Gift Baskets

real estate holiday marketing

Show your past clients that you care this holiday season with thoughtful gift baskets brimming with festive goodies.

Including items that are not only delightful but also practical for the season can add an extra layer of warmth and appreciation. Handmade soaps and candles are great additions and offer an excellent opportunity to partner with local businesses specializing in hand-making these products. Slip their business cards into the gift baskets to provide some complimentary marketing. They may return the favor!

Add delectable food kits featuring gourmet cheeses, non-perishable meats, roasted nuts, and an assortment of sweet treats to help elevate their holiday gatherings without spending their own money or hours in the kitchen.

For many of us, the holidays mean colder weather. So, warm weather items like hats, gloves, scarves, blankets, and mugs can help keep clients warm while offering you some free marketing if they wear them out and about.

Embrace the spirit of giving this holiday season, and let these thoughtful client appreciation gifts become a beacon of gratitude and community engagement for your real estate business.

2. Host a Client Appreciation Event

Hosting real estate client appreciation events presents fantastic opportunities to reconnect with past clients while fostering meaningful face-to-face interactions and building lasting connections beyond real estate transactions.

Encourage clients to bring guests, creating an inclusive environment where they can introduce potential leads to your network.

To infuse an extra dose of excitement into your client appreciation event, consider incorporating a range of enjoyable activities tailored to the holiday season. Partner with vendors to sponsor a holiday-themed scavenger hunt or an interactive “Whodunnit?” game, fostering a sense of camaraderie and friendly competition among attendees.

Additionally, if budget allows, set up a photo booth adorned with fun holiday props, or hire a photographer to take complimentary photos for your clients’ family holiday cards! These additions can add a unique draw to the event, ensuring that each family leaves with beautifully captured memories of the occasion.

⚡ Pro Tip: Don’t forget to create a station of swag featuring a brochure highlighting your services, business cards, a QR code to your website, and any other branded materials you can share.


3. Create a Social Media Giveaway

Social media giveaways are a great way to thank your followers and past clients while boosting engagement on your posts.

When choosing a prize, you’ll want to establish a realistic budget while ensuring the offering is enticing enough that people want to participate. For example, you could offer a free holiday photoshoot with a local photographer, collaborate with a nearby restaurant for gift card giveaways, or cover the catering costs for a holiday party. Encourage participation by asking followers to tag friends, share the giveaway in their stories, or comment on the post with their favorite holiday treat or emoji.

Using these methods for your giveaway, you can create an interactive experience, increase your online presence, and boost connections with your audience during the festive season.

4. Send Out Personalized Holiday Cards

real estate postcards

In the digital era, personalized client appreciation gifts can be powerful reminders of the genuine connections formed in business relationships.

One effective way to add a personal touch is by hand-writing holiday cards, incorporating heartfelt sentiments that reflect shared experiences and milestones. Recall memorable moments during the transaction or callback to one of your client’s life milestones, such as weddings, academic achievements, or the birth of a child, to demonstrate your attentiveness.

Express sincere gratitude for their trust and support throughout the collaboration, emphasizing the significance of their role in your professional development and passion for your career.

While promotional materials are crucial for conversions, try to make this handwritten card a gracious gesture, void of pitches or requests for them to do anything for you in return. The holidays are a great time to add the human element to your marketing materials and focus strictly on relationship-building for success in the new year.

5. Invest in a Charitable Initiative

By organizing events such as toy drives, food donations, or clothing distributions around the holidays, agents can actively contribute to the betterment of their local communities. As an agent, the quality of your community is paramount, as agents often have to sell the community to potential out-of-state clients considering moving to the area.

Also, putting energy into philanthropy demonstrates a genuine commitment to social responsibility while helping agents establish meaningful connections with community members and potential clients.

Some examples of charitable initiatives you can spearhead as an agent include:

  • Adopting a family to provide holiday gifts to
  • Running a toy drive to help wrap and donate toys to children who will enjoy them
  • Helping feed hungry residents at a food pantry
  • Running a blanket and canned food drive to collect food and comfort items for the local homeless population
  • Offering pro bono staging services or repairs to a homeowner who urgently needs to sell for the highest pricepoint
  • Sponsoring educational programs or creating a scholarship fund for students in need

6. Send Out a Newsletter With Holiday-Related Advice

There are many aspects of home ownership that people around you may forget about or simply not know regarding the cold weather season and holidays.

To help past clients and other members of your community who haven’t worked with you yet, consider creating a newsletter educating them on these topics.

Examples of points you can mention include:

  • The importance of shutting off the water supply to a hose during cold months
  • Fire safety with holiday lights, dry pine trees, and space heaters
  • The importance of having a fireplace cleaned and inspected
  • Tips for eliminating ice on driveways and walkways
  • Heating system maintenance (e.g., ensuring your heating system is inspected and maintained to avoid carbon monoxide leaks and fire hazards)
  • Travel safety measures (e.g., informing neighbors you will be away and notifying you if strange vehicles visit the property)

7. Host an Interactive Webinar to Answer Client Questions and Offer Valuable Insights

tips for real estate agents

Suppose homeowners consider listing their property and relocating around the holidays. In that case, they may want to perform market research first, especially since the holidays are a slower time for real estate.

So, why not host a live, interactive webinar to help answer the burning questions of these homeowners?

Offer insight into the current housing market, pricing tips, the pros and cons of selling at this time of year, and anything else you feel is relevant. Don’t forget to open the floor for a Q&A at the end!

Embracing the Spirit of Client Appreciation This Holiday Season

As we navigate the holiday season and reflect on the year gone by, it becomes increasingly clear that genuine client appreciation is at the heart of every successful real estate venture.

By incorporating these client appreciation strategies into your holiday plans, you can make a lasting impression that extends far beyond the confines of the real estate industry, fostering a sense of warmth, connection, and appreciation that resonates with your clients for years to come.

Published by PropStream November 22, 2023