Real Estate Landing Pages 101: Creating Pages to Convert (+ Examples)

A real estate landing page can mean the difference between losing a visitor and gaining a lead. In today’s competitive market, agents who use dedicated landing pages to capture leads and showcase listings stand out—and often convert more traffic into clients.

In this guide, we’ll cover what landing pages are, why they matter, what to include, and the dos and don’ts of building one that converts. Plus, we’ll share a couple of examples you can use to inspire your own landing page design.

What Are Real Estate Landing Pages?

A real estate landing page is a type of web page dedicated to a single goal: converting visitors into leads.

Unlike a general long-form website page, which often has abundant copy, photo galleries, and multiple links and resources, a landing page focuses on one clear call-to-action (CTA). This CTA could be scheduling a showing, subscribing to a newsletter, signing up for market reports, etc.

Agents typically use landing pages to:

• Capture leads to share property listings
• Offer free resources (e.g., e-books, checklists, or neighborhood guides)
• Promote open houses or share virtual tours
• Attract seller leads via home valuation forms

By keeping the page highly targeted, agents increase the likelihood of visitors completing the desired action, rather than getting overwhelmed with options and clicking away.

Why Real Estate Lead Capture Landing Pages Are Important in an Agent’s Marketing Strategy

In real estate, first impressions matter. A landing page gives agents the chance to showcase a property, service, or resource with clarity and focus. Without distractions, the visitor is guided directly toward the action the agent wants them to take.

Key benefits of using landing pages include:

• Higher conversion rates: Landing pages convert better than sending prospects to a homepage because the message is hyper-focused.
• Better lead tracking: Agents can monitor campaigns and see which sources drive the most leads.
• Targeted marketing: Landing pages can be tailored to a specific audience, such as first-time buyers, investors, or sellers.
• Improved professionalism: A polished landing page builds credibility and trust.

What a Real Estate Agent Landing Page Should Include

A high-converting landing page balances design, copy, and functionality. At a minimum, strong real estate landing pages include:

1. Headline and Subheadline – A clear statement of value, such as “Find Your Dream Home in Nashville” or “Get a Free Home Valuation Today.”
2. Compelling Visuals – High-quality photos or videos of properties, neighborhoods, or happy clients.
3. Lead Capture Form – A simple form that asks for minimal information (name, email, and phone). The easier it is to fill out, the better.
4. Strong CTA (Call-to-Action) – Buttons like “Schedule a Tour,” “Get Your Free Report,” or “See Homes Now” encourage action.
5. Trust Elements – Testimonials, brokerage logos, or certifications that build credibility.
6. Benefits-Oriented Copy – Clear, concise text explaining what the visitor gets in exchange for submitting their information.

4 Real Estate Landing Page Examples

What could be simpler than asking for one line of information? In this case, that is the address.

This landing page includes concise, straightforward copy to tell viewers exactly what they can get by performing the prompted action (getting a free home estimate). There is one line to be filled out, and the CTA button reinforces the outcome of filling out the form.

The brand logo in the top left corner helps build credibility that this information is being sent to a trusted source, while the design is clean, minimalistic, and easy to navigate.

Immediately, this landing page catches viewers’ attention by highlighting a pain point and offering a solution (e.g., how to get the most out of a home sale, and how this brokerage can get the best return).

There are four simple fields to fill out with basic information, with a CTA button that encourages action. The photo in the background is likely from a professional listing created by the brokerage with the logo in the top left corner, increasing trust in the brokerage’s ability to deliver on their action statement on the lead capture form.

This landing page differs from our previous two examples because it is targeted to a specific location. Viewers can determine right away whether this landing page is beneficial for them, depending on where they want to buy.

There are only six fields to fill out, and two of them offer dropdowns, immediately making it easier for visitors to fill out since they don’t have to determine the criteria for themselves. With a CTA button that reinforces the outcome of filling out the fields and a clean brand logo, this landing page builds credibility, focuses on one audience/action, and improves the chances of converting a lead.

The first place your eyes will likely go when you arrive on this landing page is the stunning photo of the home. When agents use photos from their listings (taken by professional photographers), they offer insight into their level of professionalism and dedication to their clientele.

The copy is short and straightforward, laying out exactly what the viewer will receive by taking the intended action. With just one field to fill out (and it being email, one of the less invasive forms of outreach), viewers can enter their information in seconds, opening up the possibilities for more in-depth marketing materials.

The CTA button addresses viewers' emotions while encouraging action. Many buyers have an ideal home in mind, and this landing page drives home the idea that filling it out will bring them one step closer to finding their perfect match.

Create Free High-Converting Real Estate Landing Pages with PropStream

Summarized Video Transcript:

This video will show you how to set up and customize a landing page with PropStream’s marketing tools.

Start by going to the Campaigns page and selecting the campaign that needs a landing page. Each campaign can have its own unique page—perfect for appealing to specific lead lists. Click Setup Website to get started.

From there, you can:

• Choose a website name and check URL availability
• Add an email for lead form submissions
• Save your design as a reusable template
• Start with a blank page or a predefined design

Once that’s set, click Done and begin designing!

Your landing page includes a header image, logo, up to five body images, and customizable text. A live preview updates as you make changes, or you can click Preview for a full-size view.

Upload images from your computer, adjust or remove them easily, and customize text with different fonts, sizes, and colors. The logo sits over the banner image and can be resized.

When finished, preview and save, and your landing page will automatically publish—it’s live! You can return anytime to edit or update the page’s settings.

Activate Your Free Trial to Start Converting the Best Real Estate Agent Leads

A well-designed real estate landing page is a vital part of any agent’s marketing strategy. By using the tips mentioned above, agents can hyper-target their landing pages to collect leads in the background while they focus on more active marketing efforts.

Not sure how to start implementing landing pages into your strategy? PropStream It!

PropStream is your end-to-end lead generation solution, offering in-depth data, convenient Lead List and filtering options, comps, and a full suite of marketing tools to help you find the best leads and convert them.

With the ability to create free landing pages, you can skip the headache of learning how to design them from scratch, allowing you to start capturing leads immediately.