10.7.2026 PropStream
Disclaimer: PropStream does not offer financial or legal advice. This article is for informational purposes only. We recommend conducting your own market research or consulting financial and/or legal professionals before identifying or contacting real estate leads.
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Quick Answer: Automated marketing lists are live lead lists that update on their own as properties start or stop meeting your criteria, so you spend less time searching and more time contacting motivated sellers. |
As a real estate agent, finding prospects can be time-consuming. This is especially true if you’re constantly having to manually update lead lists when prospects no longer meet your search criteria or when their contact or property information changes.
To speed things up (and minimize mistakes), use automated marketing lists. They can help you create a more efficient, repeatable lead-generation workflow by keeping lead lists updated as new properties meet your criteria (and old ones no longer do).
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Key Takeaways:
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What Is an Automated Marketing List?
An automated marketing list is a list of prospects that automatically updates as new leads meet its criteria and current leads no longer meet it. Think of it as a live lead list.
Unlike static lists or one-time property searches, automated marketing lists give you an on-demand, real-time glimpse into the prospects that meet your criteria.
After all, a property’s ownership, equity, mortgage information, property status, and other circumstances can change over time. Just because a lead met your criteria once doesn’t mean it always will. Furthermore, you never know when new properties will come along that previously didn’t meet your criteria but now do.
How Automation Speeds Up Prospecting
The real value of automated marketing lists lies in their ability to speed up your prospecting.
By eliminating the need to constantly rerun property searches and check for changes, you can spend more time actually evaluating qualified leads and contacting potential sellers. This can help drive more closed deals and profit for your business.
Pro Tip: Streamline your property searches with PropStream's AI Search! By using natural language via text or voice commands in the search bar, you can effortlessly list stack and uncover niche lead lists with high seller motivation. Try it for free by activating your 7-day trial!
Example Motivated Seller Lead Lists to Automate
Here are some examples of lead lists you can automate:
- Pre-foreclosures: These are properties where homeowners have fallen behind on their mortgage payments but have not yet had their homes foreclosed. They may be motivated to sell to avoid foreclosure and the resulting credit damage.
- High-equity properties: These are properties with owners who have 50% or more in equity, $100,000 or more in equity, or a loan-to-value (LTV) ratio of less than 50%. They may be more motivated to sell because they have a relatively small mortgage balance to pay off, and hence more to gain from a sale.
- Absentee owners: These are property owners who don’t live at the property but elsewhere. They’re often out-of-state landlords. They may be more motivated to sell so they no longer have to manage their property from afar, a task that can be challenging.
- Vacant properties: These are properties marked vacant by the U.S. Postal Service. Owners of vacant properties may be more motivated to sell since the property isn’t providing any benefit to them as an income source or shelter.
- Tired landlords: These are landlords who have owned a rental property for more than 15 years. As a result, they may be eager to retire or move on by selling their property.
- Tax-delinquent properties: These are properties with unpaid property taxes. This is often a sign of financial hardship and may indicate a seller who is motivated to sell for financial relief.
Pro Tip: PropStream offers 21 pre-built Lead Lists and 165+ property search filters for building custom lists. Furthermore, you can stack search filters to create highly focused lists with maximum potential selling motivation.
PropStream’s Lead Automator In Action
With PropStream’s Lead Automator, you can turn any lead list into an automated list.
Here’s how it works:
First, define exactly what type of properties and owners you want to find with PropStream’s search filters. Once you finalize and save the list, you’ll get instant email updates whenever there’s a change so you can seize opportunities fast. Meanwhile, Lead Automator will filter out outdated or irrelevant leads, keeping your list fresh.
That said, you can still track changes by generating reports with time-stamped lead list changes. And if you ever need to manually add or remove a lead, you can.
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Lead Automator is included with PropStream’s Pro and Elite plans, or with the addition of PropStream Connect to an Essentials plan. With PropStream Connect, you’ll also receive FREE skip tracing, Lead Automator, Click-to-Dial, Dialer Campaigns, and discounted direct mail. |
Moving From Lead to Outreach to Deal
Of course, prospecting doesn’t stop with automated marketing lists. Once you have them, you can further evaluate each deal on PropStream’s property pages. This lets you quickly estimate the property’s value, potential rental income, appreciation, rehab costs, and more.
You can even use PropStream’s AI-Powered Property Intelligence Assistant (PSI) to ask specific questions about a property in natural language, then get direct answers.
From there, using PropStream Connect, you can skip trace leads’ contact information and launch email, direct mail, or dialing campaigns in PropStream.* That way, you can find, research, and contact prospects without ever leaving the platform, streamlining your workflow so you can find more deals faster.
Ultimately, however, PropStream’s lead list automations don’t just generate more leads. They also create a more focused pipeline of prospects based on your custom acquisition strategy. In other words, they help increase the quantity and quality of your leads.
Don’t take our word for it, though. Try it yourself with PropStream’s free 7-day trial.
Definitions
Equity
Equity is the difference between a property's current market value and the outstanding balance of any mortgages or other loans secured by it. As a property increases in value or the owner pays down their mortgage, their equity generally increases.
List Stacking
List stacking is a real estate lead generation strategy that involves combining multiple lead lists or property data criteria to identify prospects who meet several qualifying characteristics. For example, an investor might stack absentee owner, high-equity, and vacant property lists to identify homeowners who may be more likely to consider selling.
Loan-to-value (LTV) Ratio
Loan-to-value (LTV) ratio is the percentage of a property's value that is financed through a mortgage or loan. It is calculated by dividing the loan amount by the property's appraised value and multiplying by 100. A higher LTV indicates a larger loan relative to the property's value.
Property Status
Property status refers to the current condition or classification of a property, such as active, pending, sold, or off-market. In real estate, it helps professionals understand a property's availability, listing activity, or stage in the sales process.
Qualified Real Estate Leads
Qualified real estate leads are potential buyers, sellers, or investors who meet specific criteria that indicate they may be ready, willing, and able to complete a real estate transaction. These criteria may include financial readiness, property ownership, motivation, timeline, and alignment with a real estate professional's target audience.
Static Lead Lists
Static lead lists are collections of potential leads that remain unchanged unless manually updated. Unlike automated or dynamic lead lists, static lists do not automatically refresh when new leads meet the selected criteria or existing leads' information changes.
*PropStream engages an independent third party to perform skip-tracing.
