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Jan 03, 2024 PropStream

15+ Real Estate Text Message Scripts for Agents Who Hate Cold-Calling

Disclaimer: PropStream doesn't offer legal advice regarding cold-texting potential real estate clients. To understand if the type of cold text message you plan on sending is legal in your region, we recommend educating yourself on local laws and regulations and consulting a legal professional before sending any unsolicited text messages.

For some agents, cold calling is their bread and butter. For others, eerily calling a stranger and pitching on the spot is something from a nightmare.

Luckily, cold calling isn’t the only way to pitch to prospects. If you prefer communicating via the written word, try real estate text message prospecting!

To help you decide what to say when texting real estate leads, we’ve compiled 15+ real estate text message scripts to help you take your prospects from your address book to the closing table.

New Buyer Lead

These real estate text message scripts can be used when pursuing a new buyer lead:

General Initial Outreach

Hi [Prospect's Name], this is [Your Name] with [Your Real Estate Agency]. I noticed you've been looking at properties in [Location]. I'm here to help answer any questions and guide you through the buying process. When is a good time for a quick call?


Invitation for a Consultation

Hey [Prospect's Name], it's [Your Name]. I'd love to learn more about your home-buying goals and share how I can make the process seamless for you. When is a convenient time for a quick consultation? Let's make your dream home a reality!


Value Proposition

Hello [Prospect's Name], it's [Your Name] from [Your Real Estate Agency]. I specialize in finding dream homes for [Niche/Demographic] in [Location]. I have exclusive listings and insights that I can use to guide your property search. Can we chat about your preferences and narrow down your search?


Highlighting Expertise/Experience

Hi [Prospect's Name], I'm [Your Name], a real estate expert in [Location]. I've successfully guided many buyers through the process, ensuring a smooth experience. Can we discuss your goals and how I can use my experience to assist you in finding and closing on the perfect home?


Market Update and Insight

Hi [Prospect's Name], this is [Your Name]. I thought you'd be interested in the latest market trends in [Location]. The average prices in [Location] are [update], and new listings are coming up. Let me know if you want more details or have specific preferences in mind.


Emphasizing Market Knowledge

Greetings [Prospect's Name], it's [Your Name]. I've been tracking the real estate market in [Location] closely. Exciting opportunities are available! Let's talk about your criteria and how I can leverage my insights to find your ideal home.


Following Up After a Meeting (Either Via Phone Call or In Person)

Hi [Prospect's Name], it was a pleasure getting to know you! I appreciate the opportunity to discuss your home-buying goals. Any thoughts or questions after our meeting?


Post-Showing Follow-Up

Hi [Prospect's Name], I hope you enjoyed our property showing! Any specific features you loved or questions you had now that you’ve had some time to think?


Offering Additional Information Post-Showing

Hi [Prospect's Name], following the property tour, I've gathered some additional details about the property and neighborhood insights I think you may find interesting. Would you like more information on the neighborhood, schools, or anything specific?


New Listing Lead

texting scripts for real estate

These real estate text message scripts can be used when messaging a new potential listing lead:

General Initial Outreach

Hello [Prospect’s Name], I’m [Your Name] with [Brokerage]. I understand you may be interested in selling a property that no longer suits your interests. As an agent experienced with selling in your neighborhood, I can use my expertise to help you sell your property quickly and for the largest return. Let’s schedule a meeting to chat about what you’d like from your property sale.


Showcasing Market Expertise

Hi [Homeowner's Name], as a local real estate expert, I've successfully listed and sold properties in [Area]. I'd love to bring my experience to your home sale. When's convenient for you to discuss your goals and how I can assist?


Highlighting Marketing Strategies

Hey [Homeowner's Name], I specialize in innovative marketing strategies to make homes stand out. From professional photography to targeted campaigns, let's discuss how I can showcase your property effectively. Are you available for a brief chat?


Sharing a CMA (Comparative Market Analysis)

Hello [Homeowner's Name], I've prepared a detailed Comparative Market Analysis (CMA) for your property. It provides insights into market trends and helps determine the optimal listing price. Can we schedule a time to review it together?


Pro Tip: Run comparables using MLS sales estimates and public record data on any property with PropStream!

Following Up After an Initial Conversation

Hi [Homeowner's Name], following our previous conversation, I wanted to revisit the idea of listing your property. Have you had a chance to consider it further? I'm here to answer any questions and discuss the next steps when you're ready.


Failed/Expired Listing

Hello [Prospect’s Name], I noticed you’ve attempted to sell your property, however, the listing had failed to sell. With experience working in your neighborhood, I can help you sell if you’re still interested. Let’s set up a meeting to discuss how we can work together to get you out of your current property and into your dream home!


Pro Tip: PropStream has a “Failed Listing” Quick List to help you find them in minutes. You can also find expired listings.

Check out our related blog post to learn more: 5 Benefits of Pursuing Expired Listings as an Agent!

Senior Owner

Hello [Prospect’s Name], I’m [Your Name] with [Brokerage]. I noticed you’ve lived in your current home for 30 years and that it may have certain features that are becoming harder to navigate, like multiple stories and an excessive number of bedrooms. If you’re ready to find your dream retirement home, I’d be happy to help. Let’s set up a meeting to learn more about what you’re looking for.


Pro Tip: PropStream has a “Senior Owner” Quick List to help you find these owners in just a few clicks.

To learn how check out our related blog post: PropStream Quick List Spotlight: Senior Owners!

Homeowner Facing Financial Hardship

Hello [Homeowner's Name], I understand facing financial challenges can be tough. As your local real estate expert, I'm here to explore options that could alleviate some of the stress. Whether it's exploring potential listing solutions or discussing other alternatives, let's have a confidential conversation about your goals.


Find Listing Leads With PropStream

Recognizing that not every agent thrives in the realm of cold calls, these texting scripts for real estate provide a valuable toolkit to easily connect with leads.

On the hunt for new listing leads to try these real estate text scripts on? PropStream It!

With PropStream, you can quickly identify motivated sellers using our intuitive, advanced filtering capabilities. In minutes, find leads in these niche categories:

  • Divorce
  • Pre-foreclosure
  • Liens
  • Bankruptcy
  • Failed Listings
  • Senior Owners

And more!

Once you’ve found leads, perform a skip trace within the platform to utilize the real estate text message scripts above.

Activate your 7-day free trial today and enjoy 50 free listing leads!


Published by PropStream January 3, 2024