Let’s not sugarcoat it: it’s a tough landscape for real estate agents.
Interest rates (for a 30-year fixed-rate mortgage) have soared to nearly 8% while inventory remains low. This makes homeowners weary of parting ways with the 2-3% rates they secured a few years ago.
As an agent, you have two options:
- You can wait out these trends and start your agent career when the market settles (fair warning, you may be waiting a while).
- You can change your lead generation strategy to allow yourself to thrive in ANY market, even the turbulent one we’re seeing today.
If option two is your pick, we have just the thing for you.
New PropStream Academy Course: Lead Strategies for the Modern Agent
Introducing our free PropStream Academy course: Lead Strategies for The Modern Agent!
This course focuses on creative lead-generation strategies that help modern agents find off-market, hidden opportunities.
The reality is that homeowners will always face significant life changes that warrant a need to sell. Whether it’s a divorce, a death in the family, a home in pre-foreclosure, or some other unexpected scenario, these homeowners need someone to help them get out from under a burdensome property quickly while getting the highest return.
That “someone” to help them out of their predicament could be you!
Fun Fact: According to the NAR (National Association of REALTORS®), even though mortgage rates are high, one in four sellers still plan to move for personal reasons.
In addition to showing you how to find the most motivated leads in just minutes, Lead Strategies for The Modern Agent will cover:
- The “old” way of generating leads vs. the “new” way (e.g., shifting from passive marketing like waiting for referrals to more active methods such as farming for leads)
- The importance of putting yourself in your client’s shoes to identify selling motivation and off-market opportunities
- How to filter your search to “niche down” and identify leads with PropStream
- The value of becoming an investor-friendly agent
And so much more!
Old lead generation strategies are likely ineffective in today’s market, especially if you’re just starting from scratch with your client pool. As a modern agent, you must adopt modern lead-generation methods if you don’t want to be left behind.
If you’re ready to scale your real estate business and learn how to find homeowners who need your services, enroll in Lead Strategies for the Modern Agent today!