How to Use PropStream for Creative Lead Generation in 2023

The real estate industry is one of the most competitive industries in the world. Real estate professionals are always looking for ways to make deals faster and more efficiently.

Data and analytics have become critical tools for success in this industry, and one company that has been at the forefront of data collection and analysis is PropStream.

What is PropStream?

PropStream is a data provider for real estate investors, agents, brokers, and more.

PropStream collects and aggregates data from various sources, including public records, tax records, MLS, and other proprietary sources. The platform allows users to search for properties and leads based on specific criteria such as location, property type, ownership status, and more.

How to Use PropStream to Generate Leads

In this video, Burton, a product evangelist from PropStream, talked about the importance of data in the real estate industry and how PropStream has been able to help real estate professionals save time and find better opportunities by cultivating filters to identify targeted leads.

Skip the Line: Access Detailed Property Data From Your Computer or Cell Phone

Burton pointed out that in the past, investors had to physically collect records and compete with others who were also trying to get the same information.

However, with PropStream, investors and other real estate pros can log in and get the same information in a matter of minutes.

Leads Aren’t Lists: Create Your Own Leads By Identifying Problems You Can Offer a Solution To

Burton also highlighted the fact that real estate data tells a story and that just because you have a list of real estate prospects, that does not mean you have a motivated homeowner who needs your services.

Investors and other real estate professionals can use real estate data to create homeowner situations and find niche deals that competitors may not be looking for.

For example, in 2022, PropStream launched an update to its mortgage information that allows users to search for properties based on interest rates, mortgage type, and interest rate type. This is particularly important because interest rates have increased, and many economists don’t predict that they’re going down anytime soon. Investors can use PropStream to find homeowners with adjustable-rate mortgages and proactively reach out to them before they hit a lien or foreclosure list.

Burton encouraged users to approach PropStream's data as a buffet, where they can create their own filters and find properties that meet their specific criteria. Rather than just going after pre-foreclosure properties, users can use PropStream to stack filters and find properties based on unique criteria, such as the number of bathrooms or properties that have been lived in for a certain number of years.

Don’t Scour the Internet for Property Data: Find it All in One Place and Spend More Time Closing Deals

One of the most significant advantages of using PropStream is that it saves users time.

As Burton pointed out, investors, agents, and brokers can spend days or even weeks collecting data, but with PropStream, they can get the same information in minutes. This allows them to focus on other aspects of their business, such as marketing and negotiations. Additionally, users can optimize their time further by using PropStream’s List Automator add-on to have relevant leads delivered straight to their inboxes.

How Will You Generate Leads Creatively in 2023?

Data and analytics have become critical tools for success in the real estate industry, and companies like PropStream are leading the way in data collection and analysis.

By using PropStream's platform, investors, agents, brokers, and other real estate pros can save time and find niche deals that they may not have been able to find otherwise. With the real estate industry becoming increasingly competitive, those not using data to their advantage risk falling behind.

PropStream provides a solution that enables users to stay ahead of the competition and make deals faster and more efficiently.

Want to try PropStream on for size? Activate your 7-day free trial today and enjoy 50 free leads!