How to Create a Direct Mail Campaign

In this video, we’ll walk through Direct Mail in PropStream.

This feature helps you have a simpler, more streamlined way to create, manage, and launch your direct mail campaigns.

Everything you need is brought together in one modern workflow — from selecting your audience to creating your mailer, scheduling your campaign, and placing your order.

Let’s take a look at how it works.

To get started, head to Campaigns in the left sidebar.

From there, you can start a Direct Mail campaign directly from the Campaigns dashboard, or start with a group of properties from My Properties.

*Note: Before beginning your campaign, ensure your contact information has been updated in your account. If there are incomplete fields, the software will prompt you to fill those out.

Once you’re ready to create your campaign, choose the campaign type that fits your strategy.

Use Single Send for a one-time mailer, Multi-Send to stay in front of the same audience over time, or A/B Split Testing to compare different mailers and see which performs best.

Next, choose where your mail should be delivered — the property address, mailing address, or both. You can also remove duplicate addresses to help avoid sending multiple pieces of mail to the same address.

Now, give your campaign a name, then choose your mailer.

PropStream offers a variety of formats and templates, including postcards, letters, greeting letters, handwritten options, and custom designs.

Once you’ve selected your template, customize your mailer with your own messaging and personalization. Add custom copy, use merge fields to automatically personalize recipient information, and preview your design before moving forward.

When your mailer is ready, set your mailing preferences, including your mail date, postcard size, and postage style.

As you select your mail date, PropStream automatically updates the production timeline, giving you a clear view of what to expect.

Before placing your order, review your campaign details, recipient count, mailing preferences, and estimated cost.

Then, confirm your payment and order details, and place your order.

And that’s it.

Your Direct Mail campaign is ready to go.

From audience selection to mailer creation, scheduling, and ordering, PropStream Direct Mail brings the entire campaign experience together in one place.

Ready to put your next campaign in motion?

Log in to PropStream and explore the new Direct Mail experience.

Choose your audience. Create your mailer. Launch your campaign.

Log in and start reaching more property owners with PropStream Direct Mail today, or start your 7-day free trial.

Thanks for watching!