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When times are tough, great real estate brokers and agents get creative. Although the COVID-19 pandemic will have a significant impact on both commercial and residential real estate, innovative, creative, and service-oriented brokers are turning to technology and their people skills to keep deals flowing.
We reached out to real estate professionals to find out how they are weathering the storm, staying positive, and using downtime to their best advantage. Here are a dozen uplifting insights from brokers and agents throughout the U.S.
Savvy agents and brokers are using this time to improve their technology skills, build their databases and research new opportunities for investors and buyers. If you manage a team, stay close to them via video chats and exude a positive and helpful spirit to keep them motivated.
Because real estate is a relationship business, brokers and agents can also simply reach out to past clients to find out how they are doing during this challenging time. This is now a great time to engage and give back to your community. For example, Sotheby's agent Robin Wittich Tarta partnered-up with a local restaurant in New Jersey to support a local mental health facility. She gave the restaurant props on social media too, spreading the love even further. Connecting as a caring human rather than a salesperson — especially when we're all separated — leaves a lasting impression.
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