As a real estate professional, you know that inventory and opportunities can be scarce in today’s unpredictable market. To continue thriving and finding new opportunities, you need to be strategic and creative with how and where you source your leads.
Whether you’re an agent, investor, broker, or something else, motivated sellers with off-market properties can be an excellent source for new leads.
One notable demographic of motivated sellers is senior owners.
How can I find senior owner leads?
PropStream has a Quick List that helps you find senior owners in your region in just minutes. This Quick List uses the following criteria to identify senior owners: (i) property ownership exceeding 25 years, (ii) the owner has a senior tax exemption, and/or (iii) there is a current open reverse mortgage for the property.
Keep reading to learn why you should connect with senior homeowners and how to use PropStream’s intuitive filtering capabilities to find them.
Since Baby Boomers represent the largest demographic of homebuyers today, helping senior homeowners get rid of their old property so they can move on to their next adventure can be an advantageous strategy.
Senior owners are at a transitional stage in their lives where they are experiencing many life events that may prompt them to move, like:
With so much selling motivation, contacting these homeowners before they list their property can offer fruitful opportunities.
PropStream offers a custom Quick List to help you find these senior owner leads in just a few clicks. Here’s how:
Step 1: Choose your search region
Step 2: Under the “Filter” dropdown, choose the “Senior Owners” Quick List.
Step 3: Customize your senior owner search with additional filters to find a more specific demographic. Here are some ideas to get you started:
Step 4: Submit your search preferences and save any potential prospects to marketing lists.
💡Psst! Create several senior owner marketing lists to organize your leads by specific criteria. This will make it easier to create your campaign later on.
Step 5: Perform a skip trace on the lists you’d like contact information for and begin your email or postcard campaign within the platform.
Ready to start building your senior owner lead lists? Take our free Academy course, Niche Down: Senior Owner Lead Generation, to learn more. |
Don’t forget to activate your 7-day free trial and follow along!